A squeeze page is a landing page, with the purpose of getting your website visitor to subscribe to your mailing list. That is its only purpose - nothing more. It is not surely a sales page! You simply need them to sign up for your mailing list, nothing more. With that in mind, many people start finding all sorts of cool squeeze page ideas. They want something nice, something eye-catching - but squeeze pages have been tested again and again, and there are certain key elements that make any squeeze page, regardless of how basic, work.
1. Short Copy
Making the copy on the page brief is almost always a better idea. Short copy not only makes it easy for the reader to see what is going on and what they are expected to do, but it also keeps all of the information and the opt-in fields 'above the fold' - that means, in the top section of the screen, so page views don't have to scroll.
2. 4 Essential Ingredients
First of all, you need an attention-getting headline. Try to make a headline that addresses a question or challenge your target customer is facing.
Second, you have to outline the benefits - what's in it for them if they subscribe to your list? Always inform them what they will be getting, and how it will benefit them. Write from the perspective of your client,
Third, you need a call to action. It's not enough to just have the opt-in form - you need to actually tell people what they need to do (for instance enter their name and email), and click the 'submit' button.
Lastly, you need the opt-in form. Here, visitors will put their information and submit it to you. The less data you request, the more likely people will sign-up. The more information you ask for, the more valuable the lead is because you will know more about them. How you handle it depends on what you plan to sell, now and later on.
3. Incentive
The fanciest squeeze page ideas cost you nothing if you don't have an attractive offer that gets people willing to sign up. Use some form of incentive. Offer them a free report, article or application. Offer a mini email course, or a video. Whatever it is, be sure that it is something that your target audience will like to have, and that it gives them valuable information that they can't find anywhere else. Look at who your ideal client is - now, what would be of worth to them? What could you offer them that would truly be helpful in their situation? The better your offer, and the more beneficial it is, the more they will trust you, and want to stay on your listing. And, eventually, they will want to purchase from you because they know you, and you have shown yourself to be trustworthy and helpful to them.
So leave behind all these fancy squeeze page ideas. If you have these crucial elements in place, you'll get people signing up to your list and you'll build your prospect base with people who are a good fit to what you're offering.
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