Matt Cutts has already mentioned that Google has a plan for expanding its search engines generally, using a more social approach to include calendars and the like, and also smartphone websites. So it is clear the giants are looking forward to rising with the 4 billion worldwide mobile phones - not to mention the shrinking one billion personal computers.
Nevertheless before you can find out where smartphone websites are going, and what is in store for them, you have to have an idea of what 2010 is bringing to the broadband industry.
The iPad has been making quite a hype, with it's tablet-style nine inch touch screen with full 1024 X 768 resolution. It claims up to 64 GB flash memory, including a speaker and microphone, and the ability to flip between portrait and landscape view.
It also guarantees to solve some of the issues related to tiny phone screens. It's been released as fast, but it has not been met with universal consensus.
To begin with, its internet browser apparently does not support Flash, so this is just one of the smartphone websites issues that the mobile technology will have to solve.
And there is a "surprise" negative reaction from the woman internet population, a large number of whom appear to instantly thought of sanitary napkins, the moment they heard the name.
Nokia N961 is getting more positive reception, with its rotating screen, high definition graphics, light weight, camera and sliding model. It supports MP4 and also tradition MP3 formats, as well as a 256 mb micro SD car, and Bluetooth technology that can basically help you transfer files to another device.
Samsung and Sony Ericsson are not to be outdone, both introducing new mobiles with equally attractive (some say impressive) features. The Samsung Z600 also sports Bluetooth, while the Sony Ericsson W999i supports "GSM talk time of as much as nine hours".
But it is not just mobile gadgets that are growing: Software and apps are keeping up with the race. This year, Microsoft is releasing its "Microsoft Office Mobile 2010"; and the Calgary Herald lately reported: "Mobile Internet to make Huge Leap Forward in 2010" - and this in spite of the market doing a nosedive, last year! Based on the Herald, quoting a press release by John Ruffolo, we can count on "network traffic jams" - but Ruffolo continues to anticipate heavy expansion in the areas of:
eBooks for SmartPhones, PC's and tablets
net tablets (like the iPad)
Micro payments for content (that's a good idea for marketers to take note of!)
heavy on-line sales, disrupting the advertising market
So it is not just my insight. Despite predicted traffic jams, increases in rates to fight over-heavy data usage and the infamously known as iPad mobile technology and smartphone websites are here to stay!
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