There are numerous product labeling techniques available today. You could choose roll-fed shrink sleeves labeling which involves roll-fed application of the label utilizing a combination of shrink techniques and glue-on, cut & stack film labeling which are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling which is much like cut & stack film labeling, but where C1S and C2S papers are utilized, and in-mold labeling where the labeling is done as the containers are being molded.
Amongst the fastest growing product labeling methods these days is shrink sleeve labels. This labeling method involves the use of the latest in HD Flexo pre-press technologies. One of the greatest advantages of this labeling technique is that the flexographic printing utilized is very 'green', which means it is the smartest choice if you wish to reduce your company's carbon footprint. According to DuPont's Life Cycle Assessment of 2008, the flexographic printing method lowers carbon dioxide emission and energy consumption by around 50% compared to other label printing methods like Rotogravure. In leading label making company plants, the printing method is characterized by servo-driven flexo presses, solvent-free flexo platemaking, and water-based flexo ink manufacturing.
The shrink sleeves labeling method is beneficial in that it is the cheapest labeling methods today. The lower price is because very thin films of plastic are utilized. The low labeling costs means it is possible to experiment with different shrink sleeve labels to determine which the very best option is. This labeling method gives you unparalleled flexibility in terms of the types of films utilized (you could choose from PVC, OPS, PETG, or PLA films) and in terms of the container shape and size that could be labeled. This is important because we all have different labeling requirements and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will help you in your marketing campaign. This labeling method gives you 360 messaging and graphics, which means your product has better consumer appeal and customers get to see your product in shelves, no matter where they are facing. Your advertising campaign will also benefit from the fact that you could incorporate an easy-tear feature and a back-printing feature with print copy or adhesive to help you run promotions through giveaways and print coupons. You might also obtain an optional tamper-proof feature to protect the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.
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