Now that you've got a few articles under your belt and have a grip on fundamental strategies for marketing them, it's time to take a step up and tackle a number of advanced article marketing skills. These actions will take your article advertising and marketing efforts to a totally new degree:
1. Approach editors directly.
When you've proven your own potential to put out high-quality articles on a consistent basis, it's time to see if you can bypass the middleman (the article directories) and supply regular content material to a publication, weblog, or website. Locate editors of publications or websites in your niche. Pull together a short listing (with links) to some of your favourite pieces that may be fitting for their viewers, and email them a short note introducing yourself, presenting the links to your very own material, and asking if they'd be interested in getting regular, unique content material from you for publication. The advantage for them is that they know they can count on quality content that is not appearing elsewhere on the Internet; the advantage to you is that you would be able to reach a target market frequently, thus compounding the "expert" effect.
My favorite resource that shows this method may be discovered at:
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2. Add in appropriate keywords.
Key phrases are terms or phrases that a potential reader would use in a web-based search engine to find data on a particular subject matter. By using keywords, you've got a better chance of someone being linked to your article from a web based search engine, thus potentially increasing the site visitors to your very own site.
The key to keywords (pun intended) is to think just like your reader would think. For example, if you want to draw people to your handmade greeting card web site, you may wish to include key terms and key phrases in your article and title such as:
greeting cards
greeting card use
sending greeting cards
events to send greeting cards
selecting greeting cards
handmade birthday greeting cards
anniversary greeting cards
While keywords and phrases are no assurance that your article will become the number-one ranked hyperlink on Google, it will certainly help folks find you in the huge wasteland of the World wide web.
3. Re-use the articles in other media formats.
Once you have a group of targeted articles, re-use them by recording them as audio and video and releasing them online. Some people just respond more easily to different types of communication, so by providing a wide range of media types, you broaden your reach. It's just a different approach you could connect with your target market in ways they prefer.
Article marketing is a rich and complex technique for drawing your viewers to your site. There are a few different techniqies to continue to market your very own articles that you may spend all your time finding new methods to leverage the work you have already created. The best part is, there's something for everybody!
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